A computer generated webpage having a plurality of selectable links comprising a column of color family chips disposed along a left edge of the webpage display, a column of miniature color chip sub-family arrays display adjacent the column of color chips, and a centrally located enlarged display of one of the miniature color chip sub-families, the webpage further comprising an enlarged color chip appearing in an upper right corner thereof, a room display beneath the color chip, and a color palette display positioned beneath the centrally located enlarged display.