A system, method and device for sharing of playlists of authorized content with other users. A user interface is displayed on a media viewing device for creating a playlist of content. The playlist is generated by a user via the user interface and a name is associated with the playlist of content. The playlist is stored using the name. Parameters for sharing the playlist with contacts of the user are configured. At a viewing device of a contact, notification of a playlist created by a user is received. Privileges of the contact associated with content identified in the playlist are determined. Action is taken, by the contact, regarding content identified in the playlist created by the user based on the determined privileges of the contact.