In accordance with an example embodiment a method, apparatus and computer program product are provided. The method comprises facilitating a selection of a portion in at least one multimedia frame among a plurality of multimedia frames having a first resolution. The plurality of multimedia frames are partitioned into static layers and dynamic layers based on the selection of the portion. An animated image effect is configured from the dynamic layers of the plurality of multimedia frames. The method further includes performing generation of at least one dynamic frame having a second resolution from the dynamic layers, and, at least one static frame having the second resolution from the static layers. The second resolution is configured to be greater than the first resolution. An animated image having the second resolution is generated based on the at least one dynamic frame and the at least one static frame.