An electrophoretic display device includes a display unit including two substrates and an electrophoretic element containing electrophoretic particles disposed between the two substrates, and able to display at least a first color and a second color; a processor unit having a first mode and a second mode of lower power consumption than the first mode; a time information generating unit that generates time information; and a drawing unit that displays an image on the display unit. The time information generating unit includes a timer that counts time, and sends a counting completed signal to the processor unit when the timer counts a specific image; and the processor unit goes from the first mode to the second mode after starting counting by the timer in the first mode, and when the counting completed signal is then received, goes from the second mode to the first mode.