A system that incorporates teachings of the present disclosure may include, for example, a system having a controller that increasing a first quality of first media content to achieve an adjusted quality, by adjusting a number of first encoded video portions, first encoded audio portions or both allocated to a presentation of first video and first audio of the first media content. A digital stream having a total bandwidth includes the first media content and second media content. A second quality of the second media content is decreased, by decreasing a number of encoded video portions, encoded audio portions or both allocated to a presentation of second video and second audio of the second media content, while maintaining consistency in the total bandwidth of the digital stream. Other embodiments are disclosed.