Systems and methods for providing augmented beacons are described. In one implementation, an augmented beacon server receives a definition of an augmented beacon defining a geographical area of interest, where digital content is associated with the augmented beacon. Based on a determination that a target device is within the geographical area of interest of the augmented beacon, the augmented beacon server provides an unique identifier associated with the augmented beacon to the target device, where the unique identifier comprises an indication that the digital content associated with the augmented beacon can be displayed by the target device.