Invention Grant
- Patent Title: Systems and methods for displaying digital content and advertisements over electronic networks
- Patent Title (中): 通过电子网络显示数字内容和广告的系统和方法
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Application No.: US13668828Application Date: 2012-11-05
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Publication No.: US09569787B2Publication Date: 2017-02-14
- Inventor: Niklas Karlsson , Jianlong Zhang , Robert Alden Luenberger , Scott Robert Strickland , Yih-Shin Cindy Huang , Seyed Mohammad Ziaemohseni , Li Yang , Hans W. Uhlig
- Applicant: AOL Advertising Inc.
- Applicant Address: US NY New York
- Assignee: AOL Advertising Inc.
- Current Assignee: AOL Advertising Inc.
- Current Assignee Address: US NY New York
- Agency: Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P.
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.
Public/Granted literature
- US20130197994A1 SYSTEMS AND METHODS FOR DISPLAYING DIGITAL CONTENT AND ADVERTISEMENTS OVER ELECTRONIC NETWORKS Public/Granted day:2013-08-01
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