Invention Grant
- Patent Title: System and method for administering marketing programs
- Patent Title (中): 管理营销方案的系统和方法
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Application No.: US13477806Application Date: 2012-05-22
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Publication No.: US09569789B2Publication Date: 2017-02-14
- Inventor: Sastry Durvasula , Luke Gebb , Priyadarshini Koul , Michael Morris , Sherree Newhouse , Manjushri Puranik , Scott Roen , Jennifer Russo , Sripriya Tiku , Robert Wilmes , David Wolf , Sathish Muthukrishnan
- Applicant: Sastry Durvasula , Luke Gebb , Priyadarshini Koul , Michael Morris , Sherree Newhouse , Manjushri Puranik , Scott Roen , Jennifer Russo , Sripriya Tiku , Robert Wilmes , David Wolf , Sathish Muthukrishnan
- Applicant Address: US NY New York
- Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
- Current Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
- Current Assignee Address: US NY New York
- Agency: Snell & Wilmer L.L.P.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q20/38
Abstract:
A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform for creating, managing and executing rewards and other marketing related programs.
Public/Granted literature
- US20120232982A1 SYSTEM AND METHOD FOR ADMINISTERING MARKETING PROGRAMS Public/Granted day:2012-09-13
Information query
