A system or computer usable program product for providing improved coverage of data acquisition in a crowd sourced data acquisition environment including determining respective locations of mobile devices within an area wherein data acquisition is desired; requesting transmission of desired data captured by sensors in the mobile devices within the area; comparing locations of mobile devices currently transmitting desired data to a desired coverage map of mobile device location to produce a map showing missing coverage; prioritizing acquisition of mobile devices in locations of missing coverage; and aggregating the transmitted desired data and providing the aggregated data to an entity.