An absorbent article comprises a first location of a first portion of a visual fullness indicating area that is configured to change to a subsequent visual state when indicating the presence of a bodily exudate. At the first location, the first portion has a first overall width. The absorbent article also comprises a second location of a second portion of a visual fullness indicating area that is configured to change to a subsequent visual state when indicating the presence of a bodily exudate. The second location is outboard from the first location. The second location has a second overall width that is wider than the first overall width.