A system may receive, from a content provider, metadata associated with a video asset, where the metadata includes information associated with the video asset and identifies a future time when the video asset will be available for distribution. The system may further process the metadata to create a virtual asset associated with the video asset, where the processed metadata include at least an indication that the metadata is associated with the virtual asset; publish the virtual asset to a store front that allows the user device to select the virtual asset to obtain the virtual asset; and transmit a notification or the video asset, to the user device and at the future time, based on the selection of the virtual asset by the user device, where the notification indicates that the video asset is available to be downloaded.