A tire pressure measuring module for a vehicle tire includes a receiving space in which are disposed a pressure sensor, a control circuit coupled to the pressure sensor and a transmitter for wireless transmission of data from the control circuit to a vehicle side receiver. The receiving space is designed to be attached to the vehicle tire. The control circuit has programmable storage devices and a programming interface for writing on the storage device is designed with contact areas. The contact areas are galvanically contacted by contact pins of an associated programming device. The contact areas are covered by an elastic insulating layer which is designed so that it can be perforated by the contact pins.