An end load carton includes a closure system having a tab constituting part of a control region which is spaced from a free edge of an upper flap of the carton by a support region. The control region also includes a press zone adjacent the tab. After initially opening a top portion of the carton by releasing an adhesive connection between the upper flap and a lower flap, the tab can be positioned in a slot formed in the lower flap to reclose the carton. More specifically, the upper and lower flaps can be selectively interconnected through the closure system by pushing on the press zone to depress the upper and lower flaps in order to open up the slot and align the tab with the slot. To reopen the carton, the support region can be readily grasped and pulled to open carton without fear of tearing the upper flap.