Four embodiments of a novel display assembly as a door handle are described. The first embodiment is used with a cable conduit and associated electrical wire, and comprises an outrigger and a handle having a display accessory. The second embodiment does not require an electrical wire. Like the first embodiment, the second embodiment comprises an outrigger and a handle having a display accessory. The third embodiment uses an inset handle for opening and a flat surface for a sticker advertisement with no cover. The fourth embodiment is a display case door handle accessory with a recessed panel for holding advertising material. Finally, a method is described for performing a retrofit install of the first and second embodiments.