A method is disclosed for electronically assisting a customer through a buying cycle at a product retail location having a product oriented display. The method includes sensing an amount of time the customer is interested in the display. Another operation is determining the customer's stage in a product buying cycle based on the amount of time the customer is interested in the display and displaying product detail based on the customer's stage in the buying cycle. The display can be changed to a subsequent stage in the buying cycle having more time and interaction between the customer and the display.