Recording an unstructured event in context can include detecting a first occurrence indicative of a start to the unstructured event utilizing a sensing feature of a client device. Upon detection of the first occurrence, device activity data associated with the client device is tracked. A second occurrence indicative an end to the unstructured event is detected utilizing the sensing feature. Following detection of the second occurrence, an event object for the unstructured event spanning between the first and second events is presented. The event object includes or is otherwise associated with the device activity data tracked during the timespan.