Method, system and apparatus for assembling a recording plan and data driven dialogs for automated communications are provided. At a computing device comprising a memory, a communication interface and a processor, the memory storing a database of statements comprising one or more of first names, last names, greeting statements, sentiment statements, influence statements, call to action statements, and legal statements: one or more statements from the database are automatically assembled, via the processor, into one or more phrases to be recorded; instructions for applying linguistic rules are associated with the one or more phrases, via the processor, including where to insert pauses in the one or more phrases; and, the recording plan, comprising the one or more phrases in association with the instructions, is stored at the memory.