Context data is determined for a web page. The context data includes textual data that describes subject matter displayed on the web page. A client query is retrieved from a client-retrieved instance of the web page. An identifier associated with the web page capable of distinguishing the web page from other web pages is determined. In response to receiving the client query, a plurality of queries are retrieved from a database. Whether one or more of the retrieved queries correlate the determined web page context and the received client query is determined. A set of one or more queries from the plurality of queries is selected based on the selected set of queries each having been determined to correlate the web page context data and the client query. The selected set of the plurality of the queries is sent to the client-retrieved instance of the web page.