A method of identifying a remote user connecting to a website from terminal equipment is described. The method includes a step of detecting a set of values each corresponding to one of a plurality of configuration parameters of the terminal equipment and a step of comparing the set of values to at least one previously stored set of values, characterized in that: —the at least one previously stored set of values corresponds to one user profile; —the step of comparing comprises the sub steps of —defining a tree of decision wherein each node is a comparison step between one detected value of one of the configuration parameters and the value of said configuration parameter within a previously stored set of values; —hierarchically comparing the set of detected values of the configuration parameters to the previously stored sets of values of the configuration parameters according to the tree of decision; —the step of detecting comprises a detection sub step of detecting the value of at least one navigation configuration parameter from behavioral data gathered on the way the remote user is navigating the website, said navigation detection sub step comprising: —defining a plurality of behaving types; —associating a behaving type to at least some pages of the website; —detecting the behaving type of pages of the website downloaded by the remote user.