A mobile terminal includes: a storage section storing pieces of schedule information indicating respective user's schedules in which planned activities are assigned to respective scheduled dates and times; an incoming contact detection section that detects an incoming contact on the mobile terminal; a date and time information acquisition section that acquires date and time information indicating a current date and time on detection of the incoming contact; a schedule information acquisition section that acquires a piece of schedule information at a scheduled date and time based on the acquired date and time information; an alert operation attribute determining section that determines from the acquired piece of schedule information an alert operation attribute with which the planned activity is associated; and an alert operation control processing section that controls an alert operation notifying the user of the incoming contact according to the determined alert operation attribute.