The system provides a method and apparatus for constructing, and for dynamically rearranging the order of content in a composite video. The re-ordering of clips in the composite video can be based on one or more weighting factors associated with each clip. These factors can include freshness or newness of the clip, popularity based on the number of “likes” of a clip by others, the content of the clip (e.g. celebrity creator or presence), paid boosting (e.g. for commercial concerns); and other factors. Each clip has associated metadata that can be used to assign a weight value to the clip for purposes of reordering the composite video.