Provided are a video display device and a method of operating the same. The method includes: executing an enhanced service playing application not dependent on any single channel; obtaining an uncompressed audio video (AV) content; playing the uncompressed AV content through the display unit; attempting to obtain contents information on the uncompressed AV content on the basis of a part of the uncompressed AV content; transmitting an enhanced service request message to an enhanced service providing server not dependent on any single channel by the enhanced service; receiving an enhanced service from the enhanced service providing server; and playing the enhanced service through the display unit by the enhanced service playing application.