There is provided a printing apparatus having a supply function and a winding function, in which a sheet is guided to a desirable position. To achieve this, the apparatus includes: a supply unit configured to hold a plurality of rolls of a wound continuous sheet; a printing unit configured to print an image on a sheet drawn from one of the rolls held by the supply unit; a storage unit configured to store a sheet printed in the printing unit; and a guiding unit configured to guide a sheet discharged from the printing unit to the storage unit, wherein the guiding unit is capable of switching between guiding the sheet discharged from the printing unit to the storage unit and guiding the sheet discharged from the printing unit to the supply unit so that the sheet is wound.