Provided is a positioning method for a drive test, and the method includes: fixed parking sampling points of a testing vehicle in drive test data are determined; location information of the fixed parking sampling points of the testing vehicle is determined according to serving cell identification information of the fixed parking sampling points of the testing vehicle in the drive test data and information of a route matching the drive test data; and location information of a moving sampling point between the fixed parking sampling points of the testing vehicle in the drive test data is determined according to the information of the route. Further provided is a positioning device for a drive test, and by means of the embodiments of the present disclosure, positioning of sampling points in drive test data can be implemented efficiently and accurately, thus having low cost for implementation.