The subject matter of this specification can be embodied in, among other things, a method that includes identifying a search query that was submitted through a map interface, determining that a number of specific query indicators that are included in the search query meets a pre-specified number of specific query indicators, wherein the specific query indicators are selected, at least in part, from a set consisting of commas and capital letters, classifying, in response to the determination, the search query as a specific place query, and providing, based on the determination, content that excludes sponsored content in response to the search query.