A hosted virtual social network includes a plurality of users that each have a digital profile. The users are each within a predetermined distance of a venue. The users communicate with other users of the virtual social network via their respective mobile computing devices. The users include a first user and a second user. From a mobile computing device of the first user, a request is received to make a digital profile of the first user appear invisible on a mobile computing device of the second user. In response to this request the digital profile of the first user is hidden from the mobile computing device of the second user. The hiding is performed without notifying the second user and without affecting a display of the digital profile of the first user on mobile computing devices of remaining users of the plurality of users of the virtual social network.