The present disclosure relates to an apparatus and a method for recognizing media and a financial device. The apparatus for recognizing media according to an exemplary embodiment of the present disclosure comprises: an image sensor; a skew detector configured to detect skew of the media from media image acquired by the image sensor; a noise detector configured to detect a linear component in a region of interest which include character of the media image and a noise included in the media image based on direction information of the detected linear component and the skew of the media; and a controller configured to remove the detected noise from the region of interest and recognize the character of the region of interest from which the noise is removed.