A method of activating a lottery ticket at a mobile device, comprising: performing the following to a mobile device side: acquiring, by a camera of the mobile device, an image of a lottery ticket having an identification code and a visual security means; sending the identification code to a main server; receiving instructions to manipulate an interactive three-dimensional presentation from the main server; augmenting the interactive three-dimensional presentation in an image sequence imaging the lottery ticket, the image sequence is currently captured by the camera and displayed by the mobile device; receiving input from a user interacting with the interactive three-dimensional presentation using user interface of the mobile device; and manipulating the interactive three-dimensional presentation according to the instructions and in response to processing the input.