Enhanced personalized advertisements may be provided through media such as IPTV, for example, by analyzing data such as subscribers' mobility data (calling and movement data), television (TV) watching history, online browsing data (e.g., Internet, web site browsing), and subscribers' historical purchasing transactions. With the analysis, subscribers' contexts, any information that reflects subscribers' interests and activities, and intents, tendency to buy certain products, items, services, and/or travel to some locations may be inferred.