There is provided a method of providing a subscriber profile of an embedded universal circuit card (eUICC) that is performed in a terminal equipped with the eUICC. The method includes determining whether the terminal having a first subscriber profile stored therein has left a first mobile network operator (MNO) area corresponding the first subscriber profile, and when it is determined that the terminal has left the first mobile network operator area and moved into a second mobile network operator area, receiving a second subscriber profile corresponding to a second mobile network operator from a predetermined subscriber management server. In this way, it is possible to support mobile communication service by changing the mobile network operator even in the eUICC environment.