A work vehicle includes a cooling fan that selectively and/or periodically runs in reverse in order to discharge accumulated dirt or debris from one or more coolers. The reverse activation of the fan is prevented from initiating when the operator of the running vehicle is outside the operator cab in the vicinity of the coolers. In an exemplary embodiment, activation of a parking brake interrupts or prevents reverse activation of the fan, though a fuel door sensor may also be used. A minimum engine speed may be specified to ensure adequate power for maximum fan power during the reverse operation.