Holding apparatus for connecting a multimedia device in an articulated and detachable manner to a rod-like object, having two belt sections together with loop sections, connected by a middle section which forms a support. The first belt section can be passed through a passage opening which is arranged in the second belt section or in the middle section, wherein the belt-like holding apparatus surrounds a space which adjoins the lower face of the middle section substantially in the form of a twisted cycloid, and the two loop sections can be moved under prestress to an assembly position which faces the support. At least one of the loop sections has in each case at least three elastically stretchable holding strands which laterally delimit at least two holding openings which are arranged next to one another in a direction which runs transverse to the longitudinal extent of the belt-like holding apparatus.