An optical apparatus and a method for identifying wood species of a raw wooden log involve directing light onto a representative portion of a peripheral surface of the wooden log, sensing light reflected on the illuminated representative log portion to generate reflection intensity image data including color image data, subdividing the reflection intensity image data into a plurality of image data regions each containing a preset number of image pixels, analyzing the image data regions to generate associated texture data, analyzing the color and texture data associated with each image data region to assign thereto a probable one of a plurality of species indications, and selecting a majority species indication for the inspected wooden log.