Provided is a magnetic toner in which enhancement of initial transfer efficiency and transfer efficiency that is stable during a long-term use are achieved by simultaneously suppressing the friction force between the toner and a drum and the cohesion between toners, and further the degradation in chargeability and fluidity caused by the deterioration of the toner. The magnetic toner includes: a magnetic toner particle; a first external additive; and a second external additive. The first external additive includes an organic-inorganic composite fine particle, a plurality of convexes derived from an inorganic fine particle being present on a surface of the organic-inorganic composite fine particle, and has a number-average particle diameter of 50 nm or more and 500 nm or less. The second external additive includes a silica fine particle and has a number-average particle diameter of 5 nm or more and 30 nm or less. A shear load calculated from a rotation torque is 0.50 kPa or more and 2.00 kPa or less when a disc-shaped disc is pressed against a surface of a magnetic toner powder layer, the magnetic toner powder layer being produced by applying a vertical load of 9.0 kPa to the magnetic toner, under a vertical load of 5.0 kPa, and the disc which is being pressed is rotated, and an absolute value |ζ(T)−ζ(A1)| of a difference between a zeta potential ζ(T) of the magnetic toner particle dispersed in water and a zeta potential ζ(A1) of the first external additive dispersed in water is 50 mV or less.