An approach for enabling mobile device users to acquire information regarding events in their proximity on demand is described. An activity processing platform causes, at least in part, an aggregation of activity information associated with at least one device into at least one activity pool. The activity processing platform further processes and/or facilitates a processing of the at least one activity pool against one or more advancement criteria associated with one or more applications, one or more services, or a combination thereof to determine one or more recommendations with respect to the one or more applications, the one or more services, or a combination thereof.