A tool for retargeting content from a web page to one or more devices. The tool issues, by one or more computer processors, a request to configure preferences for retargeting content from the web page. The tool receives, by one or more computer processors, a file from a first device. The tool determines, by one or more computer processors, at least one characteristic of the file. The tool matches, by one or more computer processors, the at least one characteristic of the file to an additional device. The tool outputs, by one or more computer processors, the file to the additional device.