Automatic recognition and presentation of insights of data is provided through analysis of overall data to infer locations of a user's data. Statistical, heuristic, and comparable analysis on the user's data sets is used to determine insights such as trends, correlations, outliers, comparisons, and patterns. The insights are then presented to the user through automatically optimized visualizations (highlighting determined insights), emphasis on presented raw data, data formatting suggestions, and similar ones with the capability to explore further.