A system and method are disclosed for providing a promotion associated with a transaction account. Advertising targeting criteria to target at least one person to receive a respective advertisement for the promotion is submitted to a computing device associated with a data management platform. Viewer information associated with at least one person targeted to receive the respective advertisement is received and processed to assess a value of the at least one person. Thereafter, a bid value that is representative of the assessed value and associated with presenting the respective advertisement is transmitted to a computing device associated with an advertisement exchange. An acceptance of the promotion is received, and the promotion information is processed to associate the promotion with the transaction account.