A transmitting apparatus, includes a signal generator that generates a modulation signal by modulating transmission data using one of a plurality of modulation schemes, a first modulation scheme having a higher m-ary modulation value than other modulation schemes and a pilot signal generator generates a pilot signal. An orthogonal frequency division multiplexing (OFDM) signal generator generates an OFDM signal by selecting the modulation signal and the pilot signal according to the frame timing signal. The OFDM signal is converted to a radio signal, is amplified and is transmitted to an antenna. The pilot signal is inserted in the OFDM signal per a predetermined OFDM symbol and per a predetermined subcarrier and has a lower amplitude than a maximum amplitude of the first modulation scheme in an in-phase-quadrature (IQ) plane.