An integrated golf club and analysis system that measures and analyze the performance characteristics of both: 1) a free golf swing without impact with a golf ball and 2) a golf swing with ball impact analysis. Free swing analysis provides critical information needed to analyze swing style so that dynamics swing characteristics optimization can be evaluated throughout the entire swing without ball impact, while impact analysis provides critical information on ball impact location on the club face, however, they cannot be measured simultaneously since ball impact eliminates the ability to identify the swing metric peaks such as velocity if it were to occur after ball impact. To achieve both, an integrated electronics golf club head comprises multiple types of sensors for measuring club head motion, impact and spatial location information with a weight and balance of a regulation golf club head.