This invention is directed to a watercraft launch and storage assembly including: a mounting assembly; a first step; a watercraft cage pivotally carried by the mounting assembly having a launch position and a storage position; a continuous loop included in the watercraft cage for receiving and surrounding at least a portion of a watercraft; and, a watercraft cage plane defined through the watercraft cage that is generally perpendicular to the waterline when the watercraft cage is in the storage position so that when a watercraft is received by the watercraft cage and in the storage position an angle defined between a plane running through the width of the watercraft and the watercraft cage plane is greater than 90° reducing the amount of water and debris that can enter the watercraft in the storage position.