An improved minute countdown clock is provided that depicts the 24-hour day in terms of the number of remaining minutes, rather than in the standard 12-hour cycle. The present clock counts down the number of minutes that are left in the day, unlike a standard clock that depicts the amount of time that has passed in two separate cycles. The present invention may come in either analog or digital varieties. The present invention breaks time into smaller increments in order to reprogram individuals' concept and perception of passing time, to facilitate motivation to accomplish more goals, and finally to create a sense of value and ownership of personal time. Furthermore, the constant countdown creates a sense of urgency by helping people recognize that time is valuable and is lost once it passes.