In an object finding method for finding an object (20) provided with a contactless readable data carrier (2), descriptive data (INF) stored in the data carrier (2) are transmitted to a reading device (1) when the data carrier (2) comes into the effective area of the reading device (1). In the reading device (1) the descriptive data (INF) received from the data carrier (2) are compared with predefined profile data (PRO) in respect of the fulfillment of at least one comparison condition. Upon fulfillment of the comparison condition the reading device (1) subsequently issues a notification (TRIG).