A customer is provided with a personalized retail experience using a retail kiosk or mobile device that is enabled for near-field communication (NFC). The kiosk is provided with customer identifying information through an NFC-based communication with a customer's user device. The kiosk authenticates the customer based on the identifying information, retrieves retail information associated with the customer from a back-end server, and provides the personalized retail experience using the retrieved information. In one example, the personalized retail experience is provided based on customer-input received through an NFC reader of the kiosk. Also, the mobile device can be provided with a retail store identifier through an NFC-based communication link with an NFC tag for the store. The personalized retail experience can then be provided through the mobile device based on retail information for the retail store that is retrieved by the mobile device based on the identifier obtained through NFC.