Methods, apparatus, systems, and computer-readable media are provided for determining whether communications are attempts at phishing. In various implementations, a potentially-deceptive communication may be matched to one or more templates of a plurality of templates. Each template may represent content shared among a cluster of communications sent by a trustworthy entity. In various implementations, it may be determined that an address associated with the communication is not affiliated with one or more trustworthy entities associated with the one or more matched templates. In various implementations, the communication may be classified as a phishing attempt based on the determining.