A distribution control apparatus is connected to a communication terminal via a network. The distribution control apparatus includes a receiving unit, a whiteboard control unit, a whiteboard unit, and a transmitting unit. The receiving unit receives, from the communication terminal, operation data representing an operation performed by a user. When the operation is a stroke command, the whiteboard control unit stores a series of coordinates entered onto the communication terminal and contained in the operation data in a first storage unit and generates stroke data representing a stroke from the stored coordinates. The whiteboard unit stores the generated stroke data in a second storage unit and generates video data by rendering the stroke data. The transmitting unit transmits, to the communication terminal, converted video data that is obtained by converting the generated video data into a data format that allows distribution.