A system enables desired information to be delivered to, or jump into a portable information terminal such as a smartphone which is carried by a user, without relying on GPS or network environment. The system, provided with an electronic tag transmitter, is configured to broadcast the first identification information (management equipment number) such that the application, executed in common by the plurality of the portable information terminal, and a management device configured to receive an inquiry based on the first identification information received by the portable information terminal; transform the first identification information into a second identification information (application identification number) which is to be managed by the portable information terminal; and transmit the second identification information to the portable information terminal having made the inquiry, wherein the portable information terminal is configured to execute the application based on the second identification information.