A method, device, and computer program product for facilitating device-to-device, D2D, communication among wireless communication devices, WCDs, is provided. The device is a first WCD that receives a wireless packet broadcasted by a second WCD. The wireless packet has one or more of i) a group identifier that identifies a group to which the second WCD belongs and ii) an application identifier that identifies an application which generated at least part of the wireless packet. The first WCD extracts from the wireless packet one or more of the group identifier and the application identifier. The first WCD determines whether to discard the wireless packet based on the one or more of the group identifier and the application identifier extracted from the wireless packet.