A computer-implemented method in a gaming system includes, in response to a participant's search query, conducting, by one or more processors, a search on a search engine through a web browser; and presenting, by at least one of the one or more processors, search engine results including one or more standard indices and one or more incentivized indices, each of the one or more standard indices including a selectable hyperlink for directing the participant to a third-party website, each of the one or more incentivized indices including a selectable hyperlink for playing a game.