An image forming apparatus includes an image bearer to bear a visible image, a transfer device to transfer the visible image from the image bearer onto a recording medium, a separator to separate the recording medium from the image bearer, a separation bias application device to apply a separation bias to the separator; and a controller to control the separation bias. When the recording medium fed in the image forming apparatus is either a black sheet or a metallic sheet, the controller sets the separation bias smaller than a predetermined separation bias value for a reference sheet type other than the black sheet and the metallic sheet.